Why Casting a Wide Data Net Isn’t Always the Best Approach

When it comes to understanding your apartment community’s performance, it certainly doesn’t hurt to look at as much market data as possible. Monthly and quarterly market reports compiled by research and brokerage firms about your metro area are worth reviewing, but they also have limitations. By the time they arrive on your desk or in […]

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The Competition: Your secret pricing power

When it comes to successfully pricing your apartment homes, it’s critical to know who your competitors are and what rental rates they are charging. Unfortunately, though, too many operators don’t have a true, clear-eyed understanding of their properties’ comp sets. Below are some common mistakes property managers make when trying to determine who the competition […]

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Rental Data Delays Are Not OK

“Life moves pretty fast.” So said the wise philosopher Ferris Bueller in the 1986 classic movie. I can’t help but think of that line sometimes when thinking about apartment rental rates. They move pretty fast, too. In fact, they’re changing on an almost daily basis. To make the most effective decisions regarding pricing and concessions, apartment communities […]

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