The Competition: Your secret pricing power

When it comes to successfully pricing your apartment homes, it’s critical to know who your competitors are and what rental rates they are charging. Unfortunately, though, too many operators don’t have a true, clear-eyed understanding of their properties’ comp sets. Below are some common mistakes property managers make when trying to determine who the competition […]

Read More

Rental Data Delays Are Not OK

“Life moves pretty fast.” So said the wise philosopher Ferris Bueller in the 1986 classic movie. I can’t help but think of that line sometimes when thinking about apartment rental rates. They move pretty fast, too. In fact, they’re changing on an almost daily basis. To make the most effective decisions regarding pricing and concessions, apartment communities […]

Read More