Here’s how multifamily managers can use a third-party cloud database to streamline their market survey process.

Executives at Alliance Residential Co. recognize the indispensable role regular market surveys play in getting pricing right.

That’s why, some time ago, they decided the company had to move away from the traditional Excel-based approach to the surveys. These days, the operator is relying on a third-party, cloud-based database to make the execution of the surveys more efficient and the information they contain more accurate.

“We think it’s just foolish to not use every piece of technology that allows you to make better decisions faster,” says Brad Cribbins, president and CEO of Alliance Residential’s management division. “And it was clear to us that the way market surveys are often compiled is not as sophisticated and helpful as it needs to be.”

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